The design aims to innovate the model, the shape, the original characteristics of a particular object or environment. And it is within this concept that automobile design emerges, a fundamental branch for the automobile industry.
However, the idea of design is not entirely restricted to the aesthetic issue. It goes beyond that. Design is important for the perception of value and brand of a certain automaker or even to highlight a type of car, for each type of customer.
In this article, you will see how car design is fundamental to cars and how this factor marks the path of the industry. Check out.
What is automobile design?
Automobile design is done both to improve aesthetics and to achieve ergometric and technological improvements in the car.
The design is used in conjunction with the construction of the essential objectives of the vehicle, such as good functioning, performance, adaptation to new models, comfort, safety and evolution.
Naturally, the appearance of a vehicle is an attractive sign for those who buy. Model, complete design, color and size, allied to automotive functions, make a total difference when choosing the vehicle.
Each vehicle design is designed for a target audience that identifies with the proposal. There are more sports cars , both in function and design, and more classic cars, for example.
And this whole perspective of car design influences the car, from its initial design, through construction, to the final marketing strategy.
How is the professional working in this area?
Usually, long before an automobile design project goes to the computer, it starts on a simple card and pencil. Who creates this creation from scratch is the professional who works in the area, the automotive designer.
The design is the starting point for a car design project to get off the ground and become a powerful and beautiful car.
The automotive designer student usually already has the aptitude to draw. Then, in the course, there will be subjects such as vectorization of drawing on the computer, aesthetic proportion, car geometry, practical manipulation of drawing, psychology of the perception of form, among others.
The first design school in Brazil, the Superior School of Industrial Design (ESDI), was founded in Rio de Janeiro. The first automotiv
e design projects, with Brazilian authorship, appeared 40 years later, with Volkswagen, in the Brasília, Santana models, among others.
Volkswagen today coordinates the largest design department in Latin America for automobile design.
Another important initiative was that of FUMEC, University of Belo Horizonte, in Minas Gerais. The institution promoted the opening of the Specialization Course in Automotive Design . This launch took place through a partnership between society as a whole and industry professionals and designers from the Stile center and Fiat.
How design traits help to differentiate brands
Car design is increasingly becoming a global concept. Although each brand has its own unique characteristic, the appearance of the models is reminiscent of the brand.
The issue of design features is directly linked to the target audience of the vehicle’s brand and value. This target audience varies, in large part, according to the economic class.
Within each economic class, there is a second profile niche, which can be sports, classic, adventurous, economical, luxurious or practical.
Take the case of Ferrari, for example. This brand immediately resembles luxury and high performance cars, with a modern and bold design, as well as the Porsche brand, which follows a similar line.
Another brand, Volkswagen, brings, in its majority, models of popular cars, widely used by workers on a daily basis. The design of your models is always more “rounded”.
If we compare it to the Fiat brand cars, which are also popular cars, for the most part, there is a trend towards slightly more “square” models in design.
In this way, the automotive design of each brand helps it to be easily identified in the consumer’s imagination. A specific design allows a car from a specific automaker to have a unique “feature”.
The “car of the future”: what will the automotive design concepts of the future be like?
The advances in automobile technology are constant and there are already “future” car models, considered the precursors of the new era of automobiles.